
Lock Your Character
Reference up to 10 images or 5 videos to maintain consistent identity across every frame.
Built for Production. Win the Pitch.
Skip a live-shoot round. Lock the character, localize the beat, ship the campaign video with a moving previz. Wan 4.0 is the next-generation video generator for agencies, marketing teams, and studios—proud, commercial, and production-ready.
The AI video engine that turns briefs into campaign beats—built for the pros who win pitches.

Reference up to 10 images or 5 videos to maintain consistent identity across every frame.

Direct the first and last frame of your clip—no more guessing where the story lands.

Audio comes with the picture. Edit from a finished beat, not a silent draft.

Deliver campaign-ready 1080p video without a separate sound pass or upscale.
Wan 4.0 keeps identity, motion, and soundtrack in one generation pass.

01
Feed Wan 4.0 text, images, or video—then generate clips that respect your original vision.

02
Smooth transitions and natural movement across every clip, from 2 to 30 seconds.

03
Use up to 10 image, 5 video, and 5 audio references to lock tone, look, and sound.

04
Choose 480p, 720p, or 1080p for previews, social cuts, or final delivery.
Four steps to a production-ready video.

01
Add up to 10 images, 5 videos, or 5 audio clips to lock your character and tone.

02
Direct the first and last frame of your clip—control the narrative from start to finish.

03
Wan 4.0 produces video and native soundtrack together. No separate sound pass needed.

04
Deliver campaign-ready video with audio embedded, at 1080p resolution.
Built for the workflow of agencies and production teams who need to win fast.
Anchor your character and brand across every frame.


Soundtrack generated with the picture—editorial starts from a finished beat.
Command where your story begins and ends, every time.


Export campaign-ready video without extra steps.
Wan 4.0 Video Generator is built for the tightest timelines and the boldest ideas.

Turn storyboards into motion—with character, audio, and frame direction—so the client sees the final spot before the shoot.

Swap references and audio to adapt a single campaign for multiple markets—without reshooting a single frame.

When the budget or schedule won't stretch, generate studio-quality video that stands in for a full production.

From brief to 1080p export in one tool—no handoffs, no extra passes, no waiting for sound.
What you can control per job.
Wan 4.0 gives you direct control over every generation parameter.

480p, 720p, 1080p

Image-to-video mode with first-last-frame control. Set start and end frames for precise animation.

Native soundtrack included

3 / 6 / 12 credits per second depending on quality tier
Wan 4.0 generation modes
Generate 1080p clips up to 30 seconds from text or frames, with optional audio and first-and-last-frame control.
Drive generation with up to 10 images and 5 videos/audios, or edit existing footage in the Wan 4.0 studio.
Start Winning Pitches with Wan 4.0 Video Generator
Skip the extra shoot. Lock your identity. Ship the campaign beat. Production-ready AI for agencies, studios, and serious independents.
Start Free NowWan 4.0 is the campaign video generator for agencies, marketing teams, and studios.

Cut days off your workflow. Generate, edit, and deliver in one platform—no handoffs or waits.

From 480p previews to 1080p final delivery, every clip holds the standard of production-level work.

Whether you're a solo creative or a 50-person agency, Wan 4.0 fits your pipeline without compromise.

Win the pitch. Skip the recut. Ship the beat. Wan 4.0 is built for the pros who make the work.
Plans start at $20/mo for 800 credits. Pro from $29.90/mo. Signup credits: 100 default, 300 in high-value countries.
100 default signup credits. 300 in high-value countries. Expire 365 days. Not unlimited.
Starter plan: $20 per month, 800 credits, 30-day validity.
Pro plan from $29.90 per month. Most popular paid path.
Credits per second: 3 (480p), 6 (720p), 12 (1080p).
Starter
Perfect for getting started with Wan 4
Pro
Most popular for video creators
Scale
For power users creating videos with Wan 4
Have feedback on our video generation plans? Submit feedback or email us at [email protected]
Common questions about Wan 4.0 on wan4.pro.
Still have questions? Our support team is ready to help.
Start Winning Pitches with Wan 4.0 Video Generator
Skip the extra shoot. Lock your identity. Ship the campaign beat. Production-ready AI for agencies, studios, and serious independents.